There are 115,047 gym, health & fitness clubs businesses in the US as of 2023, and guess what? this figure has increased by an astounding 2.6% since last year. 

The fitness industry is clearly thriving and becoming more competitive. With so many fitness clubs competing for the attention of health-conscious individuals, how can your gym stand out?

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The answer is whether your fitness management system includes an excellent marketing automation system.

By integrating marketing automations into your fitness management software, you can streamline your processes, save time, and deliver personalized experiences that drive member retention, boost revenue, and ultimately help your business thrive.

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In this blog post, we'll explore the key marketing automations you need in your fitness management software and how they can benefit your business.

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Benefits of marketing automation in fitness management software:

• Saves time and increases efficiency:

Marketing automation saves time and increases efficiency by automating repetitive tasks such as lead capture and nurturing, member onboarding, and email marketing campaigns. 

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You'll save time and resources by automating workflows, allowing you to focus on what you do best: providing exceptional fitness experiences to your customers.

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An example here could be running a welcome email campaign for new members. Imagine manually crafting and sending individual emails to each member. It would be an extremely time-consuming process. But marketing automation lets you create dynamic email templates and automate campaigns based on specific triggers or member behavior.

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• Provides personalized experiences for clients:

Personalization is important to building strong connections with your clients. Through marketing automation, you can segment your audience based on their fitness goals, if they have any special requirements, preferences, etc.

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This lets you deliver targeted messages and offers that resonate with each individual, making them feel seen, valued, and motivated to continue their fitness journey with your business.

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• Increases customer retention and loyalty:

Customer retention is vital for the long-term success of your fitness business. Marketing automation plays a crucial role in nurturing relationships and keeping your customers engaged. 

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Automated email and sms marketing allow you to stay in touch with your customers by sending them relevant content, updates, and offers to keep them motivated and committed to achieving their fitness goals. 

By consistently providing value and support, you will foster loyalty, induce a sense of community and reduce member churn.

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Studios that have been using announcements as part of their client engagement strategy have seen a 35% increase in customer retention.

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• Boosts revenue through targeted marketing campaigns:

Marketing automation allows you to run targeted campaigns that increase revenue. You can deliver personalized offers and recommendations using behavior-based campaigns, which are triggered by specific member actions. 

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For instance, if a customer hasn’t visited your studio for more than 30 days, you can send them a special discount to encourage them to return. 

You can maximize your marketing efforts and generate more revenue from your existing member base by leveraging data and automation.

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Now that we understand the benefits of marketing automation, it's important to choose the right tools for your fitness business. 

You should primarily consider factors like ease of use, integration capabilities with your existing software, scalability, and pricing.

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Key marketing automations you need in your fitness management software

1. Lead capture and nurture:

Implement lead capture forms on your website or mobile app to gather information from potential customers. 

Automated follow-up sequences can then nurture these leads, providing them with valuable content, promotions, and invitations to try out your services. This helps convert leads into paying members.

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2. Member onboarding:

Make a positive first impression with new members through automated onboarding sequences. Send them personalized welcome emails, provide access to introductory offers or free resources, and guide them through the process of getting started. 

This ensures a smooth transition into your fitness community and sets the stage for long-term engagement. 

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3. Automated email marketing:

Email marketing remains one of the most effective communication channels. Utilize automation tools to send targeted emails to different segments of your member base. 

This can include class reminders, motivational messages, personalized recommendations, or exclusive promotions. Crafting engaging, personalized emails will keep your members informed and excited about your offerings.

If you want to engage your members and grow your business, automated email marketing is a game changer.

And when it comes to finding the perfect platform, Bookee Email Campaigns truly shines as the go-to choice for fitness studios.

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If you’d like to learn how Bookee Email Campaigns is head and shoulders above the competition, like Mailchimp, and how it can take your email marketing to new heights, click here.

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4. Behavior-based campaigns:

Track member behavior within your fitness management software and trigger automated campaigns based on their actions. 

For instance, if a member achieves a fitness milestone, send them a congratulatory message and offer them a reward. By acknowledging their progress and celebrating their achievements, you'll strengthen their emotional connection to your brand.

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5. Loyalty and referral programs:

Encourage member loyalty and referrals through automated programs. Offer rewards for reaching milestones, such as attending a certain number of classes or referring a friend. Automation tools can track and manage these programs, ensuring a seamless experience for both you and your members.

You can read this article about a real-life example of how Bookee, a leading fitness management software, helped Booster Transform, a fitness studio, grow by generating nearly $51,000 in revenue through its highly effective referral program.

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To summarise, incorporating the right marketing automation tools is critical to running a successful fitness business. 

You can save time, increase efficiency, improve member experiences, increase retention, and drive revenue growth by leveraging the power of automation. 

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Bookee understands the unique needs of fitness businesses and has created a comprehensive suite of marketing automation features to assist you in growing your studio. 

Book a demo today to take the next step in transforming your fitness business and unleash the power of automation.